Footwear brands manufacturing in Mexico have received a temporary reprieve from a planned 30% US tariff, following a last-minute decision by US President Donald Trump to pause implementation for 90 days.
The new 25% tariff extension will now expire on October 31, providing just enough time for US retailers to import fall and winter collections ahead of the holiday season.
The decision followed what President Trump described as a “very successful” call with Mexican President Claudia Sheinbaum. According to a Truth Social post, Mexico has agreed to eliminate “Non Tariff Trade Barriers,” though no further details were given.
US-based brands such as Steven Madden Inc. and Crocs, which shifted production from China to Mexico in recent years, stand to benefit. However, others, including Madden, also manufacture in Brazil and now face a 50% duty increase following a new executive order.
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