Leather watch-strap manufacturers’ association AQC (Association pour l’Assurance Qualité des Fabricants de Bracelets Cuir) has renewed its commitment to promoting safe and sustainable leather bracelets, with all five General Assembly delegates confirming support for its vision, mission and values.
The organisation’s strategy continues to rest on four pillars: chemical compliance, traceability, credibility, and communication.
As part of this effort, AQC has launched a new campaign with industry partners to “make leather popular again, backed by science”, aiming to share verified facts and challenge widespread myths.
Preliminary findings from its LCA+ project suggest that AQC leather bracelets have a lower environmental impact than previously assumed.
Full results will be presented at its Multistakeholder Meeting on November 20 in Geneva.
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