German footwear brand Lloyd has introduced a new brand identity to position itself as a global lifestyle brand.
Under the claim "Own the Moments", the company statement said the rebrand focuses on "Joy, Confidence, and Style".
The updated vision, Fuel a Positive Lifestyle, reflects Lloyd’s aim to inspire through innovative designs and a broader product range. The rebrand includes a modern serif logo, the "Wings of Inspiration" symbol, and a fresh colour palette of brick red and dark mint.
“This rebrand honours our heritage while embracing modernity,” said CEO Andreas Schaller, emphasising Lloyd’s commitment to quality and global growth, building on its 137 year heritage.
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