While the world of haute couture is monopolized by the controversy of price lists that too high (with all the depressive consequences for the market) to be reasonable, the global average export price of shoes in 2024 has decreased. Sure, it was coming from a long inflationary trend: it went from $8.83 per pair in 2015 to $11.99 in 2023 (+36%). But last year the value dropped to $11.47. Meanwhile, export volumes are stable, with Asia firmly in the lead but no longer with a centered view. Here is the snapshot from the World Footwear Yearbook 2025, the study by the Portuguese footwear, components and leather goods association APICCAPS.
The global average export price of shoes
In 2024, global footwear exports increased by 4.6% in volume from the previous year, reaching about 14.8 billion pairs, while value remained about the same, up 0.1%, just under $170 billion. It means that in 2024 there was a reduction in the average price, which fell to $11.47. The report’s authors look for reasons for the price slowdown in a “possible adjustment in product mix or pricing strategies after two years of strong value growth“.
Between 2015 and 2024, global footwear exports increased only 1.2% in volume, but grew 31.4% in value, from $129.2 billion to nearly $170 billion. This tells us that demand for pairs is steady, and that revenue growth comes from price increases and product mix. Not surprisingly, over the 2015-2023 period, the average export price rose, as we said at the beginning, by 36%.
The protagonists
There are two players on the export stage: the protagonist, played by Asia, which absorbs 85.1% of total exports (ten years ago the share was 84.5%). And Europe, which plays a secondary role with its 12.6% share (stable over the decade). China remains dominant: in 2024 it exported 9.2 billion pairs for a 62.2% share of world exports, down from 63.8% in 2023. Supply chain realignment, partly due to U.S.-China trade tensions, allowed Vietnam and Indonesia to increase their shares to 10.7% and 4.1%, respectively. India and Cambodia also posted modest increases, while Turkey and Italy saw declines. Spain dropped out of the top 10, replaced by the Netherlands.
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