From September 3rd to 5th, 2025, the "Moda China" International Shoes, Bags and Apparel Fashion Fair, organized by China Leather Industry Association, was successfully held at the Shanghai New International Expo Center in China. This fashion fair covered an area of 20,000 square meters, attracting over 260 mid-to-high-end brands to participate, representing the highest level of China's shoes, bags, leather and fur clothing sectors. At the same time, it has attracted foreign buyers from Europe, Russia, Australia, New Zealand, the Middle East, Japan, South Korea, Malaysia and other countries and regions, as well as domestic buyers from Zhejiang, Jiangsu, Shenzhen and other regions to visit and make orders on site. In addition, in collaboration with the All China Leather Exhibition (ACLE), the largest leather materials exhibition in Asia, the total area of the two exhibitions has reached 105,000 square meters, forming the world's largest leather exhibition covering the entire leather industry chain. It is also a comprehensive exhibition showcasing the most cutting-edge technologies, new products and new design of China's leather industry.

This fashion fair is not only an important platform for business negotiations, but also a grand event that integrates trend releases, cultural displays, fashion shows, international conferences, new product promotions, influencers' product selection, business training, brand promotion and handicraft experiences. Participated by mid-to-high-end brands, it is a giant feast for the exchange and communication of Chinese and global fashion.

Leading enterprises highlighting the strength of Chinese brands

The fashion fair was divided into eight exhibition areas: footwear area, bags and luggage area, leather and fur apparel area, time-honored brand and intangible cultural heritage area, trend release area, handicraft experience area, designer area, and live-streaming e-commerce area. Each exhibition area showcased its unique charm and characteristics. The eye-catching leather and fur apparel series representing the world's highest craftsmanship level, well-known Chinese leather and fur apparel brands such as Xuebao, KC, ENAGA, Bingfeitianshi, Baerni, Zul’Aman, Felefasa, Ofeiya and Longsheng have demonstrated outstanding product quality and taste, attracted many international buyers to visit and communicate.

The footwear exhibition area showcased a wide range of latest designed shoes, from classic business style to avant-garde trends, from practical casual to luxurious dinner parties, catering to the dressing needs of various occasions. Famous footwear enterprises such as Belle, Yearcon, Jinho, Kangnai, Red Dragonfly, C.Banner, Desai, DUSTO, Haiyu, Chunjiang, Aolong, Baihua, Fengdun, Jimi Panda and Dalijingang showcased on the same stage. The 3D printed footwear representing the highest level in China attracted the attention of many domestic and foreign buyers.

The luggage and leather goods exhibition area was also splendid, with a wide variety of bags and accessories on display. Well-known brands of luggage and leather goods such as New Comer, GNZA, Travel House, KINGSONS, Kala.y, ENDR and Powerland all showcased their new products, including both elegant and simple business styles as well as exquisite and unique fashion items. The materials ranged from traditional leather to innovative eco-friendly materials, and the craftsmanship from meticulous handcrafting to modern intelligent manufacturing, demonstrating the latest development achievements of the industry.

A full range of products offered by the industrial clusters to meet global demands under the guidance of governments

This fashion fair has received strong support from the governments of over 20 industrial clusters, including leather and fur clothing industrial clusters such as Haining, Xinji, Yuyao, Chongfu, Tongerpu, Daying and Lukou, as well as shoe industrial clusters such as Wenzhou, Jinjiang, Putian, Huidong, Suzhou, Suixian, Wenling, Gaomi, Danyang, Yinan, Yanshi and Wuhou. In addition, the luggage and bags industrial clusters such as Shiling, Pinghu, Baigou, Shaodong, Lanshan, Hui 'an and Nantai all organized local pavilions to participate in the fair, showcasing a full range of new products including leather jackets, fur coats, slippers, cloth shoes, leather shoes, sports shoes, casual shoes, work shoes, children's shoes, 3D printed shoes, suitcases, travel bags, school bags, business bags and fashionable backpacks, which demonstrated the power of China's characteristic industrial clusters.

The Moda China fashion fair was held concurrently with ACLE, the largest raw material exhibition for the leather industry in Asia, forming a complete industrial chain from leather, leather chemicals, leather machinery to finished products such as shoes, bags and garments. It provided a one-stop procurement platform from raw material to finished product, reducing the procurement costs and saving more time for buyers.

A cultural journey with varieties of activities

A series of rich and colorful activities were held during the fair. International Footwear Technology Conference, International Tanning Industry Development Summit, China International Designer Forum, Recommendation of the Top 10 Designers of leather Industry, International Renowned Fashion Designer and Ethnic Costume Show, New Product and New Technology Release, Matchmaking for Shoes and Bags Entering the United Nations Procurement Market, Promotion Conference for Live-streaming E-commerce and Cross-border E-commerce, Promotion Conference for Characteristic Industrial clusters, Leather Knowledge Training for Live-streaming Influencer and on-site handcraft experiences have brought boundless vitality and vigor to the fair. The fair also provided exhibitors and professional visitors with information on industrial development trends, brands updates and fashion trends, ensuring that every visitor had a worthwhile experience.

The exhibition of China's intangible cultural heritage and time-honored brands had became a major highlight of this fashion show. Chinese time-honored brands Neiliansheng, Shanghai Leather Shoe Factory and Jinfuxiang, which have a history of over a hundred years, showcased their unique thousand-layer sole cloth shoes to the audience, demonstrating their exquisite handcrafting skills. At the same time, it also gathered the outstanding works of many intangible cultural heritage artists. Mr. Lin Junyi, the ambassador for the inheritance of the intangible cultural heritage of Tujia brocade, brought his elaborate handmade leather bag to the fair. The brand Su Xin Lv presented a variety of exquisite cloth shoes. By combining traditional craftsmanship with contemporary aesthetics, it showcased the new fashion of Chinese cloth shoes. Zhaofeng Leather Art showcased exquisite leather carvings and paintings, demonstrating the artistic expressiveness of leather materials through its superb leather carving skills.

It is particularly worth mentioning that two professional shoe culture museums have held a significant exhibition in the cultural and museum area. The Harbin Huaxia Shoe Culture Museum, with a collection of cloth shoes of Ming Dynasty, traditional shoes of Qing Dynasty and celebrity shoe lasts, and Jinfuxiang Shoe Culture Museum, with a collection of over a thousand pairs of shoes from various dynasties, both brought their precious collection exhibits. These footwear antiques not only showcased the long history of shoemaking craftsmanship of China, but also opened a window for domestic and foreign audiences to understand the development of traditional Chinese footwear culture.

The 2026 Moda China International Shoes, Bags and Apparel Fashion Fair will be held from September 1st to 3rd,2026 in Shanghai. Please stay tuned.