Leather Naturally has published its 2024 annual report, showing higher membership, stronger digital performance and new educational resources aimed at a worldwide audience.
Membership rose from 166 to 172 companies, including 128 industry members and 44 associate members from across Europe, Asia and the Americas. Three targeted Google Ads campaigns generated 592,000 impressions and 34,135 clicks, with a conversion rate of 85%. Organic social media followers grew by 11% to 9,070, with the USA, UK and India leading audience reach. April’s World Leather Day campaign produced a 175% rise in reposts and 24,815 impressions on its best-performing post.
Chairman Luis Zugno said: “Leather Naturally now has strong resources to communicate scientific data that support the sustainability of leather and its role in a circular economy.”
Key 2024 initiatives included the launch of a guide to life cycle assessments (LCAs), a six-language guide to tanning methods and the acceptance of Leather Naturally’s global bovine leather LCA study by Discover Sustainability journal. The group also hosted its Members Breakfast and an open panel discussion during APLF in Hong Kong, which drew a full room and “overwhelmingly positive” feedback.
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