French luxury brand Chanel has announced announced the acquisition of a majority stake in Italian footwear manufacturer Grey Mer.
Credit: Chanel
This further expands its presence in Italian manufacturing and reportedly builds upon Chanel’s strategy of securing its supply chain by investing in key partners.
The two companies have been collaborating for 13 years on footwear for Chanel Studio collections, and Chanel has made the acquisition to secure its production capacity.
Chanel acquired a 70% stake in the manufacturer, with the founding Alessandri family retaining the remaining 30%.
Established in 1980 in San Mauro Pascoli by Luciano Alessandri, Grey Mer is now led by Alessandri’s daughter, Perla, who serves as CEO, alongside her sisters Margherita and Antonia, who oversee production and communications, respectively. The company employs around 100 people and reported a turnover of €34 million in 2023.
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