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 Anta looking forward to brand's official US launch

Anta looking forward to brand's official US launch

2024-01-18

Source:footwearbiz

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Preparations are underway as China-based sports brand Anta gears up to make its US market debut in March.

Reports from within the country said the company expects to mark the March 6 launch with a series of activations in cities such as New York and Los Angeles, as well as closer to home in Beijing and Shanghai.

Chief executive of the group’s professional sports business, Xu Yang, told local media that Anta has high hopes for the US market and prospects for the brand’s continued international expansion, generally.

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