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 傅瑜 ( Fu Yu)

傅瑜 ( Fu Yu)

2020-05-20

来源:中国皮革协会

作者:

对外经济贸易大学祥祺奢侈品研究中心副主任

senior luxury goods research expert, vice director of University of International Business and Economics Luxury Goods Research Center


奢侈品的营销策略和创新实践

毕业于北京大学,获数学及物理学双学士学位,北京惠福信息技术有限公司的创始人 。从事零售IT行业18年,目睹中国零售行业二十年来的巨大变化。作为IT服务商的领导者,为LVMH、SEPHORA、GUCCI、ESTEE LAUDER、Folli Follie、La Maison deDomitille、NIKE、COPAIS等众多世界顶级品牌提供了全球化系统对接与本地化实施服务,不仅为国内外零售企业提供很好的IT服务,还成功地将国际先进的零售管理技术、管理理念、国际高端品牌引进到中国,服务于国内零售企业,帮助国内多家大型零售企业提供国际领先的管理理念,给零售企业带来巨大的增值效应,对推进零售行业信息、决策、营销、管理的现代化和效率的提升产生很大的影响力,从而大大缩小了我国零售业跟西方发达国家的差距,为零售业整体市场环境和行业素质的提升做出了突出贡献。

Speech Subject: Luxury Goods Marketing Strategies and Innovation Practices

Graduated from Peking University with the bachelor’s degrees in mathematics and physics, the founder of Beijing Huifu Information Technology Co., Ltd. He has been in the retail IT industry for 18 years, and witnessed the great changes in China’s retail sector in the past twenty years. Being the leader of IT service provider, he has provided the global system connection and localized execution service to LVMH, SEPHORA, GUCCI, ESTEE LAUDER, FolliFollie, La Maison deDomitille, NIKE, COPAIS and other world first-class brands; he not only provides good IT service to the retail enterprises both at home and abroad, but also has successfully introduced the international advanced retail management techniques, management concepts and international high-end brands to China; he serves the domestic retail enterprises, has helped many large domestic retail enterprises with the international leading management concepts, brought the value-added effect to them, and generated huge influence on pushing the information, decision-making, marketing and management modernization and improving the efficiency of retail sector, thus greatly reducing the gap between China’s retail sector and the western developed countries, making remarkable contribution to the improvement of overall retail market environment and industrial quality.


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